Marketing Cloud

The all-in-one marketing automation platform built exclusively for recruitment agencies.

Manage, deliver, and optimise every marketing campaign from a single, centralised solution designed to attract more candidates and win more clients.

Dermot — Recruitment Marketing Manager, London

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A dream toolkit for recruitment marketers.

Dermot

Recruitment Marketing Manager, London

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Roi-AI Marketing Cloud helps recruitment marketing teams drive results through smarter, faster marketing.

Recruitment Marketers can automate outreach, personalise candidate and client journeys, create compelling content using built-in AI tools and use integrated dashboards for full visibility into campaign ROI, candidate engagement, and pipeline performance.

Whether you're running multichannel campaigns or launching one-off initiatives for your recruitment agency, you'll save time while increasing placements and revenue.

Product Features

Marketing ROI Calculator

Communicate with your audiences where they are most comfortable.

Roi-AI is omni-channel — utilise our market leading HTML email builder, choose to send plain text email or text message; the choice is yours. What's more, Roi-AI will even automatically send to a backup communication channel should the first one no longer be valid.

Roi-AI Marketing ROI Calculator showing recruitment campaign performance metrics, placements impacted by marketing and revenue analytics dashboard

Email Builder

Empower your recruiters to build visually engaging, fully responsive email campaigns in minutes. The drag-and-drop builder, extensive template gallery, and searchable image library help you deliver professional, personalised emails that resonate with both clients and candidates.

Microsite Builder

Create and publish recruitment-specific landing pages with ease. Whether you're promoting a hiring campaign, client showcase, or sector spotlight, the Microsite Builder lets recruiters spin up engaging, content-rich pages; no coding required.

Web Forms & Chatbots

Build intelligent web forms and conversational chatbots to engage visitors, qualify leads, and collect candidate data. Fully integrated with your existing recruitment CRM, so every new contact or candidate is instantly tracked, tagged, and ready for follow-up.

Roi-AI recruitment chatbot and web form builder — conversational AI for capturing candidate leads, qualifying applicants and collecting data directly into the CRM

SMS

Reach candidates and clients instantly with personalised SMS messages. Perfect for job alerts, interview reminders, or time-sensitive updates. Customise your SMS sender ID, using Alphanumeric messaging, to maintain your recruitment agency branding across channels while increasing brand reputation.

Roi-AI SMS recruitment messaging — personalised candidate and client text message notifications including job alerts, interview reminders and alphanumeric sender ID

AI Image & Text Creation

Fuel your content strategy with AI. Generate job ads, marketing copy, subject lines, and social media content on demand. Our AI tool also creates high-quality visuals with custom prompts; ideal for busy recruitment marketers who need to scale creative output fast.

Roi-AI AI content creation tool for recruitment marketing — generating job ad copy, email subject lines, social media content and high-quality visuals on demand

Automated Nurture Journeys

Convert more candidates and clients with intelligent, automated journeys. Trigger personalised messages based on behaviour, status, role type or skill. Use templates designed for recruitment workflows, or build your own with our visual journey editor.

Roi-AI automated recruitment nurture journey workflow — personalised candidate and client engagement sequences triggered by behaviour, status, role type and skill

Reporting, Deliverability & Activity Insights

Optimise every campaign with real-time insights built for recruitment agencies. Track deliverability, open rates, clicks, and conversions across email, SMS, and web activity. Segmented performance analytics highlight what's working, with proprietary Activity Scoring helping recruiters refine targeting and increase ROI.

Roi-AI recruitment marketing analytics dashboard — email deliverability metrics, open rates, click-through rates, campaign ROI and Activity Scoring for recruitment agencies

Natively Integrated into all Major Recruitment Databases

Use Marketing Cloud with your recruitment database of choice. No more exporting and importing CSV files, plus complete visibility on all marketing activities for your recruiters, directly from their regular workflows.

Roi-AI Marketing Cloud native CRM integration — seamless connection with major recruitment databases including Bullhorn, JobAdder, Vincere and Mercury for unified marketing workflows

Ready to start your automation journey?

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